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Monday, 24 February 2014

Brand Focus ELF

(Just some of my ELF products)
If you haven't heard of ELF where have you been? The on-line make-up store has been a blogger favourite for a long time.. A brand I never get tired of ordering and trying out new things.

History.
ELF was Founded by Joseph Shamah and Scott Vincent Borba in 2004,, in New york when they first released there $1 range. Both were enthusiastic about an inexpensive, high-quality cosmetics line for women, and decided to form a company together.

The company started with only 13 make-up products, but has since developed more than 300 products that include bath products, skin-care products, mineral-based make-up, professional tools and available in 17 country's.

A bit about ELF. 
Elf have three different collections. 
There products range from £1.50, £2.50 £3.75 etc.. I believe there most expensive product is around £7
  • e.l.f. Studio - make-up line includes professional makeup for professional makeup artists and consumers. 
  • e.l.f. Minerals - consists of make-up made out of natural minerals.
  • e.l.f. Essentials - includes "every-day" make-up supplies at lower prices, in an effort to be affordable. The newer e.l.f Elements line from e.l.f. Essentials also allows customers to customise their own make-up palette.


Over the years I have tried alot of ELF products, some hit and miss like any brand and some really great products I love and keep on repurchasing again and again. 

They often do, alot of different sales such as 50% off, free gifts with purchase. Which makes them super super cheap! Guilt free shopping... 

I thought it would be a good idea to focus a few posts on ELF products, ELF reviews.. hits and misses, over the next few weeks.. Maybe I could start a little series here on Cosmeticsmile-x! 


Do you love ELF? Does this sort of post interest you? I'd love to hear your feed back 
Nicola xx

2 comments:

  1. I've still not tried anything from ELF, I really need to it looks amazing & the prices are so cheap!

    L x

    ReplyDelete
  2. Looking forward to this series of posts! I've only recently got into make up and skincare and am having fun trying out different products. I saw ELF on another blog after a sale last year and was quite interested, looking foward to seing what products you reccomend ^_^

    - Nin

    ReplyDelete

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Disclaimer.

Any product review published on my blog will always be honest and my personal opinion remember everyone is different. Occasionally I may recieve a product for free but that will always be disclosed and will never affect my review in any way.

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